1. "Happiness means getting a man, and transformation from wretched conditions can be achieved through consumption--in their case, through new clothes and a new hairstyle" (133).
This quote particularly struck me as neatly summing up the role of advertisements and how they interact with (and are masked by) the media itself. For this example of Cinderella, on a subtle level we are taught at a very young age that happiness comes from something outside of ourselves that must be purchased. That somehow we will derive an abstract (non tangible) "feeling" from physical goods. The fact that we must buy something in order to be happy appears to give us control over our lives, while in actuality these messages are transcribed into our personal ideologies without our consent through childhood movies.
We are taught, as children, that our ultimate goal is to be a consumer and that will make us happy.
20 Kinder Und Jugendfarm München
3 years ago
